OnePlus: Snowbots

What’s more fun than a snowfight? A snowfight with robots.

OnePlus had a simple brief: they wanted us to show the benefits of 5G, in a way that would get the attention of their tech-savvy, gaming-oriented, global audience. And since 5G, with low latency and high speeds, is perfect for IoT, streaming and online gaming, we took all of that and sprinkled on some Nordic exoticism.

We decided to give the global audience a taste of Finnish winter, by setting up a snow fight one could participate in from anywhere in the world on their phone.

We build four connected robots, powered them with OnePlus phones, built an arena, hooked up a small Finnish town with 5G and then let the OnePlus fans at each other.

Over a period of three days, people from 128 countries queued to and played the game, while a team was keeping the bots reloaded with fresh snowballs, 24h a day. The event was featured in major newspapers and tech media, being touted as the ultimate 5G experience, gaining earned media worth over 6 million euros.

Role: Creative Direction, Concept design, Game design, Art Direction
Agency: hasan & partners